The World Wide Fashion Craze that is Ed Hardy Clothing

As our pop-culture society expands, new fashions and brand names are constantly coming onto the scene; but only a few actually stick. One of these is Ed Hardy. With such unique and edgy designs, Ed Hardy is able to give anyone who wears it a straight-out-of-Hollywood look that is here to stay.

All Ed Hardy pieces are based on the creations of legendary tattoo artist, Don Ed Hardy, who spent the early part of his career tattooing out of his San Francisco studio. Drawing inspiration from his life experiences, Ed Hardy's designs meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. "The godfather of modern tattoo," Ed Hardy is known for his sophistication, depth and sense of experimentation.

The Ed Hardy brand began in 2002, when Hardy was approached by Ku USA, Inc., who were interested in producing a clothing line based on his artwork. The line immediately took off, catching the attention of anyone and everyone in the fashion world.

Then, in 2004, Ed Hardy teamed up with Christian Audigier, a French designer who transformed the previously unknown Von Dutch into a worldwide fashion icon. Since then, Ed Hardy Clothing and Accessories have skyrocketed, becoming one of the hottest new brands to hit the celebrity fashion scene.

Some of the many fans of Ed Hardy include celebs such as Madonna, Paris Hilton, Shaquille O'Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira.

But why Ed Hardy? Well, what makes Ed Hardy so different from every other brand is how unique the designs truly are. Since they are modeled from tattoos, the styles take on a whole other dimension, incorporating bold colors and daring imagery. For example, Ed Hardy clothing is often decorated with skulls, tigers, or daggers, but also with hearts and roses.

The Hardy-Audigier duo has taken the world by storm, with stores open in Toronto, Waikiki, Miami, Los Angeles, Tucson, New York, Tokyo, Australia and South Africa. Ed Hardy is at the height of its popularity and will continue to make fashion headlines in many months to come.